The industry he comes from represents an everyday challenge in terms of innovation, mobile, globalization, technology, business models, monetization, marketing, customer & employee engagement, besides being able to reinvent itself constantly and maintain the FUN. Undoubtedly, the video game industry is successful in each of these areas.

 

With 20+ years of experience in this area,
JESÚS COCHEGRÚS shares diverse strategies and business approaches, in an applicable and attractive way for any organization or enterprise.

HIS FOCUS…

Yes… A Computer Science Engineer who likes public speaking…

 

For over 20 years, JESÚS COCHEGRÚS has focused on applying video games & storytelling to Marketing, Sales, Training, and Entertainment; for companies like Volkswagen, Audi, Nike, Coca-Cola, SIEMENS, Continental Corporation, and Hewlett Packard, among many others.

 

Currently, Jesús focuses on the development of video games for corporate training. His most recent project, developed in conjunction with Volkswagen Mexico, allowed the training of more than 7,000 technicians within a period of 2 months; winning the 2nd place Worldwide in the ‘Volkswagen Education Award’ and the 1st place in Mexico’s ‘National Workforce Prize’.

 

From the vast amount of projects he directed, he loves “Taco Master”, winner of an MTV Game Award and #1 App in iTunes México and other countries for 3 months (first Mexican App to accomplish this); surpassing games like Angry Birds and Plants vs. Zombies (2012).

 

During his tenure as Kaxan CEO (2010-2012), the company also developed the video game “El Chavo Wii” and became the first Mexican company to be accepted as Authorized Developer for Nintendo, XBOX, and PlayStation.

FUN AND PROFESSIONALISM