PREDICTOR, STRATEGIST, DISRUPTIVE:
The “Corporate Evolution Mindset”.
Every Company is facing a great challenge: the NEW MARKET. Thanks to technological advances, connectivity, and smartphones; the “new breed of human beings” -whom I kindly call ‘Homo smartphonis’- are hyper-connected, omnipresent, constantly changing and becoming “harder to amaze”. Companies should evolve, adapt and reinvent themselves constantly in order to connect with this new market and gain it's loyalty.
HOW CAN WE BE COMPETITIVE IN A GLOBAL AND ‘SO PERFECT’ WORLD ?
HOW CAN WE CONNECT WITH THIS NEW CUSTOMER ?
HOW TO REINVENT OURSELVES AND EVOLVE OUR BUSINESS MODELS?
How to be relevant to the customer and win her/his loyalty?
HOW TO PREDICT CUSTOMER’s TRUE NEEDS AND SOLVE THEM?
HOW TO ADAPT TO NEW GENERATIONS AND THEIR TECHNOLOGIES?
Corporate Strategy. Innovation. Exponential Thinking
YOUR COMPANY: YOUR VIDEO GAME
Corporate Cultures that foster engagement, productivity & innovation
Let’s analyze our ATTITUDE when we PLAY an ENGAGING VIDEO GAME: We are 100% committed to our mission, we focus on the objectives, we are willing to face the challenges, we do not let ourselves be overcome easily, we perfect our strategies and we try again if we make mistakes; without forgetting that we enjoy it and would love to play it again. This IS NOT A COINCIDENCE.
Our attitude in video games is the result of applying diverse psychological and behavioral GAME DESIGN strategies.
COULD WE APPLY THESE STRATEGIES IN THE CORPORATE WORLD?
How to create scenarios that stimulate value generation?
How to renew commitment and enthusiasm at work?
HOW TO GENERATE
A STIMULATING
AND PRODUCTIVE ENVIRONMENT?
Which level of objectives should I propose?
Organizational culture. Leadership. TEAMWORK. ENGAGEMENT.
BRANDS THAT REALLY CONNECT
Let’s understand the attributes that truly add value and loyalty to ‘a brand’. “THE Brand” is not a logo or a graphic image of a company. “THE Brand” is what we remember of every minimum contact with the company. “THE Brand” is what I feel when I visit your company, how the guard at the entrance talks to me, the way the cashier treats me, my call to “customer service” (that is everything but that), or my user experience at the company’s website.
Many customers are willing to pay more for a BRAND they LOVE and RESPECT.
How to add intangible value to our product and find customers willing to pay for it?
How to make theM FEEL THEY “LOVE” our BRAND?
How to renew commitment and enthusiasm at work?
How to amuse and ‘connect’ with “the new customer” ?
How to create an authentic, unique, and hard-to-copy brand?
MARKETING. Customer Service. USER EXPERIENCE. CORPORATE culture.
ARE YOU FUTURE-READY ?
Technology, Strategies & Markets are evolving really fast. Are you?
The world will change more in the next 20 years than it has changed in the last 200. Are you prepared for this?
Technology is evolving everywhere: Manufacturing, IT, MKT, Sales, Finance, Transportation, Logistics, Medicine, Entertainment, and whatever industry you are.
The talk gives an easy explanation of new technologies (Internet of Things, Big Data, Cloud, Predictive Analysis, Artificial Intelligence, Drones, 3D Printing, etc.) and the trends that you really need to understand: Prediction, Automation, Cloud Thinking, Disintermediation, User Experience.
Is Technology the only secret of success of the most prestigious brands?
Acquiring state of the art technologies guarantees corporate success?
can we accelerate product development cycles?
Which technologies should we implement ?
How can we
reach a bigger customer base?
how can we find the ideal customers for our company?
technology. future. trends. strategy.
OTHER SUBJECTS
If you are interested in another subject, please contact info@jesuscochegrus.com and explain your needs.
Jesús Cochegrús can deliver talks & workshops related to:
- Innovation, Digital Transformation, Corporate Strategy, MKT, and Organizational Culture.
- Personal experience in Video games (Production, Strategy, Training, Taco Master success case).
- Inspirational talks related to redefining your life. (Jesús survived a heart attack).
Predictor, Strategist, Disruptive
Your company: Your videogame
Brands that really CONNECT
Are you Future-ready ?
Other subjects
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For more information, please contact info@jesuscochegrus.com
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